Zann Makes an Art Marketing Website: Part 3

My early experiments in AdWords quickly showed me that my beautiful new website was failing at sales. So I did some research to find out why my competitors sites were selling and mine wasn't. What did they have that I didn't? Guarantees. 100% money back, satisfaction guaranteed, guarantees A proliferation of examples For the multi-artist … Continue reading Zann Makes an Art Marketing Website: Part 3

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Zann Makes an Art Marketing Website Part 2: AdWords for Selling Niche Art Online

Why AdWords, or Paid Traffic at All? Heard of fake it till you make it? How about buy it while you try it? AdWords allows you to buy traffic (and potentially customers) while you develop content in your niche, since you won't get much organically when you're starting out. In a more developed business, traffic sources … Continue reading Zann Makes an Art Marketing Website Part 2: AdWords for Selling Niche Art Online

Zann Makes an Art Marketing Website Part 1: Starting Off

If you haven't read the preamble for this art marketing journey, it can be found here. This post will outline my starting assets, my initial plan, some early roadblocks and some progress as far as how my assets have grown (or shrunk) and how my plan has evolved. Starting Assets: 2 letter-sized colour drawings of dogs One … Continue reading Zann Makes an Art Marketing Website Part 1: Starting Off

Zann Makes Beer

After getting hooked on the fantastical idea of home-made beer, I did some research online. This consisted of googling up my nearest home-brew shop, and reading as far as "anyone with a bit of time can do it". With a whole half-day of knowledge and preparation under my belt, I went out to buy some stuff.