My early experiments in AdWords quickly showed me that my beautiful new website was failing at sales. So I did some research to find out why my competitors sites were selling and mine wasn't. What did they have that I didn't? Guarantees. 100% money back, satisfaction guaranteed, guarantees A proliferation of examples For the multi-artist … Continue reading Zann Makes an Art Marketing Website: Part 3
Why AdWords, or Paid Traffic at All? Heard of fake it till you make it? How about buy it while you try it? AdWords allows you to buy traffic (and potentially customers) while you develop content in your niche, since you won't get much organically when you're starting out. In a more developed business, traffic sources … Continue reading Zann Makes an Art Marketing Website Part 2: AdWords for Selling Niche Art Online
If you haven't read the preamble for this art marketing journey, it can be found here. This post will outline my starting assets, my initial plan, some early roadblocks and some progress as far as how my assets have grown (or shrunk) and how my plan has evolved. Starting Assets: 2 letter-sized colour drawings of dogs One … Continue reading Zann Makes an Art Marketing Website Part 1: Starting Off
This was the first draft of the Paws By Zann Custom Pet Portraits site. That was only about a month ago and already I've changed everything six times over. Fair warning #1: this is going to be about more than a website. This is about a campaign, a cluster of campaigns, a crusade, an attempted empire … Continue reading Zann Makes an Art Marketing Website: Preamble
Copywriting has recently become a larger part of my job description. This has led to an increase in fun, a decrease in stress, a trip to Mexico and... no, no sorry none of those things. It has led to the entirely unwelcome discovery that certain problematic pieces of punctuation have odd hotkeys that do weird … Continue reading Zann Makes Dashes
At the time of this project, I had never painted a horse. I guess technically I still haven't. I did, however, manage to paint a decent picture of a horse onto a canvas as a commissioned animal portrait for my aunt, which was a project I had never undertaken before. Sure, I've drawn and painted … Continue reading Zann Paints a Horse
After getting hooked on the fantastical idea of home-made beer, I did some research online. This consisted of googling up my nearest home-brew shop, and reading as far as "anyone with a bit of time can do it". With a whole half-day of knowledge and preparation under my belt, I went out to buy some stuff.